This October, H&M will take its support for UNICEF/All For Children initiative with a special collection of fashionable, covetable clothes for kids. Available in 160 stores worldwide and also on-line, 25% of all sales from the All for Children collection will go directly to support UNICEF’s projects to promote children’s rights to education and protection among vulnerable communities. H&M and UNICEF launched the All for Children initiative in November 2009. It is a five-year project that is supported by a SEK 40 million (USD 4.5 million) donation from H&M and the project is now being extended from communities in southern India to also help children in Bangladesh.
H&M’s All for Children collection is full of playful and timeless pieces which parents as well as their kids will love. Designs are updates of well-loved classics, giving them a contemporary twist. For girls there are dresses, skirts, shorts and gilets, with floral prints, bow-tie decorations and stripe trimmings, all in autumnal colours of nude, mole and coral. For boys, there are check shirts, sweat-pants and hoodies, cord blazers and the essential parka.
We reveal the first projects from All For Children collection.