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THEORY SS15 AD CAMPAIGN -  A HISTORIC MOMENT WITH A DEBUT OF A NEW LOGO FEATURING NATALIA VODIANOVA AND CLEMENT CHABERNAUD
THEORY SS15 AD CAMPAIGN - A HISTORIC MOMENT WITH A DEBUT OF A NEW LOGO FEATURING NATALIA VODIANOVA AND CLEMENT CHABERNAUD
Added by Marta Waglewska
16 March '15

The Theory marks a historic moment releasing their new SS15 ad campaign with the logo redesigned for the first time since the company’s foundation 18 years ago. Both the ad campaign and the newly designed logo refer to the Theory DNA: relaxed yet sophisticated style through precisely tailored silhouettes and exceptional fabrics. Natalia Vodianova, who is a mother of three, a model and philantrophist at the peek of her career, reflects the brand’s philosophy perfectly.

 

Balancing luxury with accessibility, the Theory is a brand which revolutionized the market with its concept of the urban uniform - a modern edit of elevated essentials.

 

 

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